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LinkedIn Outdoor events are the perfect opportunity to showcase your company in the best possible light. However, it’s important to adapt to the nature of the event.
Here are 3 reliable products that will work well at any outdoor event and help you stand out!
Key information
- Ensure you have coverage and choose the right tent suited to the type of event.
- A promotional tent is not only functional but also an effective advertisement that builds brand awareness.
- Create a relaxation area for guests and equip it with comfortable beanbags and loungers.
- Tables will be essential for food service points.
- Ensure proper lighting if you plan to host the event into the evening.
First and foremost – a roof over your head with your branding
Are you planning to participate in an event and wondering what the first essential element is to prepare a stand that looks great and attracts attention?
Definitely start with a promotional tent.
Why is a promotional tent important at events?
A promotional tent is not just practical coverage; it is primarily an element that distinguishes your brand. With a large surface area to display your logo, advertising slogans, or graphics, your stand will be visible from afar. It is an investment that pays off.
Promotional tents are simply functional and convenient all in one
Promotional tents are easy to set up and take down (especially the pop-up tent), saving time and energy during preparations. Their sturdy construction ensures stability, and the waterproof fabric protects against rain, which is very important outdoors. Additional side walls allow for complete closure of the tent, increasing comfort for both you and the event participants.
What benefits does a promotional tent provide?
- Brand visibility and awareness building.
- Protection from the weather – rain and sun.
- Versatility. The tent is perfect for trade shows, festivals, corporate picnics, or sports events.
- Professional appearance – your company will be associated with professionalism, aesthetics, and elegance.
What types of tents are available?
A quickly deployable pop-up tent – resistant to wind gusts, easy to transport, lightweight, and can be set up in 60 seconds. With a bit of practice, even faster. They are ideal for short events.
Check out Mitko Nature – the ECO version of the pop-up tent.
Star tent, or Jehlan – a sturdy tent that can accommodate up to 190 people. Its shape stands out among others at the event. And with your graphics? It will be a masterpiece!
Why sturdy? Because it can withstand wind gusts of up to 100 km/h!
Dome tent – another shape of promotional tent that stands out and immediately attracts people’s attention. It is resistant to wind gusts of up to 100 km/h. No wonder it is often chosen by large brands!
Max pop-up tent – this is a new version of the pop-up tent that works well as a mobile sales point. The double-pitched roof provides more space under the roof and greater advertising space for your company. This means you will reach your customers even more effectively!
Check out this article that may be helpful: How to prepare a trade stand that increases sales?
Secondly – seating
A comfortable relaxation area is one of the key elements of a successful event. Brands associated with relaxation are remembered longer. Cozy, plush beanbags that invite you to sit down, chill-out wooden loungers, or advertising cubes create the atmosphere of the entire area. The ability to print on each of these products also allows for additional advertising for your company. Removable covers enable you to change the print on the seating, so you can use them at other events with new graphics.
Planning to serve food and drinks? Make sure to have tables and trash bins so that visitors can eat comfortably and cleanly.
Thirdly – don’t sit in the dark!
When the sun has set or your event takes place in the evening, lighting becomes an important element! A good choice would be wireless, waterproof LED lighting that you can attach with Velcro straps. The maximum operating time is 77 hours. Additionally, it has a bonus feature – the lamp can also serve as a power bank.
You can attach it directly to the tent structure.It’s very important to be visible and attract potential customers to your stand. Besides basic lighting, consider using string lights to create a pleasant atmosphere.
At first glance, most pop-up tents look alike. Four legs, a roof, walls, quick setup. In practice, the differences show up only when the tent faces a real test. Stronger wind, frequent folding, long transport in a van or a season of daily use. That’s the moment when you find out whether you bought a durable pop-up tent or a construction that gives up after two events.
To spare you the disappointment, I’ve gathered seven elements that genuinely determine a tent’s durability. If you pay attention to them before buying, you get peace of mind for years to come.
At an event everything happens fast. People walk by, talk, look for friends or the next attraction. Your brand has only a few seconds to catch their attention. Exactly the amount of time described in Mel Robbins’ 5 second rule but here it is not about your action, it is about your audience’s reaction.
Whether someone notices your brand, stops to read your message or comes closer is decided in a split second. If you do not communicate why you are worth their attention in that moment, the opportunity is gone. That is why every advertising message, no matter the format or medium, has to work instantly. Literally in five seconds.
Internet or outdoor – where does advertising work more effectively? Social media allows for measuring results and accurately targeting audiences, but outdoor advertising still has one advantage: it stays in memory longer. In this article, we will examine studies that show how differently these two advertising worlds operate and why both still have their place in an effective marketing strategy.