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LinkedIn Preparing a booth for a winter event is a challenge that requires attention to every detail. A key element of such an event is the advertising tent – a space that can serve multiple functions. In this article, we present proven accessories and ideas that will help you ensure the comfort and convenience of participants. Read on to discover the solutions!
Key information
- The most commonly chosen tents for winter events are star tents (Jehlan) and pop-up tents.
- Plan your graphic design that you want to place on the tents and accessories.
- Prepare a relaxation area – a place where participants can sit.
- Ensure proper lighting. It’s best to choose wireless options without any cables.
- Don’t forget about insulation. Let your brand be associated with care for the customer.
Table of contents
Recipe for a successful winter booth
Organizing a successful winter event requires proper preparation. It is crucial to create a space that ensures comfort, warmth, and safety for participants. For this purpose, pop-up tents and star tents are excellent choices. With them, you can create an ideal space for meetings, presentations, or sales, even in challenging winter conditions.
Why pop-up tents?
Pop-up tents in winter are the perfect solution for the snowy season. Their structure is made from aluminum, which is resistant to corrosion and can withstand wind gusts of up to 100 km/h with additional protective accessories.
They are easy to assemble (you can set them up in 60 seconds), saving you time so you can focus on organizing the event.
You can equip the tent with additional walls, which will further enhance comfort in winter.
You can place your prints with logos, advertising slogans, or graphics all over the tent, which will attract participants’ attention. And since you are organizing a winter event, how about graphics that are appropriate for the season?
And what about star tents?
Star tents (Jehlan) stand out with their unique shape, which will impress in winter. They are stable, making them perfect for larger events. Their appearance attracts even more attention than pop-up tents.
Unfortunately, setting up this tent takes a bit more time – about 30 minutes, but believe me, it is definitely worth it. The WOW effect is guaranteed. And if you prepare creative graphics, your booth might even go viral on social media, giving your brand significant exposure!
Jehlan star tents are resistant to wind gusts of up to 100 km/h and are waterproof.
Fabric in both of these tents
The fabric in Jehlan and pop-up tents is waterproof and tear-resistant.
In short, winter poses no threat to this equipment.
Winter accessories for tents
The tent is often the main focal point of any event. It can serve as the primary space around which all activities revolve, or it can be the venue for the entire event. It all depends on the character and purpose of the gathering.
Speaking of the character of the event… Sometimes, it may turn out that you need to organize seating, so…
Create a comfortable space with chairs and poufs
When organizing an event, it’s important to provide seating for guests. In this case, great solutions are chairs and poufs.
Most importantly, they come with your print, so your creativity is the only limit.
Ensure warmth and comfort at winter events
Winter events require attention to the comfort of participants and staff. A key element is infrared heaters, which will warm guests during the festivities. This way, your clients will remember the event as pleasant and comfortable. Warmth is a detail that will make your brand associated with professionalism and care for participants’ needs.
LED lighting
For long winter evenings, consider wireless LED lighting. The absence of cables offers great convenience, and additional features like 4 lighting modes and a power bank option allow you to use the lamp in various ways.
The space around the tent
Consider whether the space around the tent should remain open, or if it would be better to separate different zones using advertising fences. This solution will allow for space division and emphasize your brand’s image.
Summary
Planning an event is a challenge, especially in winter. But with the right accessories and tents, it will be easy. Pay attention to every detail – from seating, heating, and lighting, to preparing the space around.
Entering 2026, event organizers are facing a period that is both genuinely exciting and increasingly demanding. Expectations are high – and coming from two directions at once. On the one hand, there is still a strong demand for live, in-person experiences. Relationships, emotions, and good energy simply can’t be fully replicated online. On the other hand, cost pressure is becoming more and more tangible. Budgets are being scrutinized more closely, and each event is increasingly expected to justify itself with measurable outcomes: sales, customer retention, community building, pipeline growth, or employer branding.
This is clearly reflected in the PCMA/Convene study. Nearly half of industry professionals openly admit they feel both excited and concerned at the same time. And the challenge that keeps coming back, like a boomerang, is cost. This mix of emotions has become the new normal in event marketing.
It is precisely from this tension – between ambition and economics – that the key trends for 2026 are emerging. Events are not meant to be less impressive. They are meant to perform. Visual impact and the “wow” factor still matter, but only when they genuinely support a specific goal, rather than becoming a goal in themselves.
At first glance, most pop-up tents look alike. Four legs, a roof, walls, quick setup. In practice, the differences show up only when the tent faces a real test. Stronger wind, frequent folding, long transport in a van or a season of daily use. That’s the moment when you find out whether you bought a durable pop-up tent or a construction that gives up after two events.
To spare you the disappointment, I’ve gathered seven elements that genuinely determine a tent’s durability. If you pay attention to them before buying, you get peace of mind for years to come.
At an event everything happens fast. People walk by, talk, look for friends or the next attraction. Your brand has only a few seconds to catch their attention. Exactly the amount of time described in Mel Robbins’ 5 second rule but here it is not about your action, it is about your audience’s reaction.
Whether someone notices your brand, stops to read your message or comes closer is decided in a split second. If you do not communicate why you are worth their attention in that moment, the opportunity is gone. That is why every advertising message, no matter the format or medium, has to work instantly. Literally in five seconds.