Facebook 
LinkedIn The star tent is used by major brands for a reason. They often want to showcase a creative and interesting stand. However, when creating the design for your stand, there are several important factors to consider that are often overlooked, and we only realize them after the fact. That’s why we’ve prepared this article to help you design your own tent and avoid such uncomfortable situations.
Key information
- Define the purpose of your star tent. Is it an informational or sales stand?
- Prepare graphics that will be visible from a distance on the tent.
- Avoid placing key graphics on the walls. Instead, use them for additional information.
- Consider a bright color scheme for the star tent, but avoid overly bright colors.
- Think about how to enhance your marketing message. Will you use roll-ups or advertising flags?
Star-shaped Tent
The Jehlan star tent stands out as an effective advertising medium, thanks to its large surface area that attracts attention from both near and far. Its tall structure ensures that the tent is highly visible even among other stands or canopies, allowing for effective brand promotion at outdoor events.
You can fully customize the tent’s cover to meet your needs—print your logo, graphics, or advertising slogans. Alternatively, you can choose fabrics in various colors.
Partial customization, which involves selecting specific elements for printing, helps reduce production costs while maintaining an aesthetic and colorful appearance.
Large Surface of the Tent
The star tent is a canopy of impressive size that often replaces traditional tent halls at various events.
With its large surface area, it serves as an excellent advertising medium.
Graphics on the canopy can be designed in large dimensions, allowing for effective presentation of your brand’s logos and advertising slogans.
By placing them on the upper parts of the tent’s roof, you ensure that your company’s markings will be visible from every angle around.
What are the limitations?
The division of the Jehlan tent’s roof into triangular fields that taper towards the top and connect at an angle can pose a challenge when designing graphics. The lack of a flat surface means that overly long elements, such as logos, text, or images, may visually distort on the outer side of the tent if spread across more than two fields.
To avoid this effect, it is advisable to design graphics with the structure’s characteristics in mind. A well-chosen design minimizes distortions and ensures an aesthetic appearance of the print from every perspective.
Define the purpose of your star
Before you start designing your star tent, clearly define its purpose. Consider what role it will play and what functions it should fulfill. Will it serve as a sales point where customers can purchase products? Or will it act as an informational stand where visitors can learn about your brand, products, or services?
If your Jehlan is to be a sales point, it is crucial to design the interior space functionally. Consider including space for product displays, a sales counter, and elements that support visual communication, such as roll-ups, banners, or advertising poufs. It may also be a good idea to allocate space for conversations with customers or seating areas to enhance comfort.
If your star tent is to serve as an informational stand, ensure that there are visible and legible graphics with your logo, advertising slogans, or contact information. In this case, it is advisable to place key information on the walls or at the top of the tent so that it is visible from a distance. Also, consider enhancing the message with various multimedia materials—monitors or tablets with presentations that will attract the attention of passersby and allow for interaction.
A well-defined purpose will help tailor the appearance and functionality of the star tent to specific needs. It is truly important that your stand is not only visually appealing but also effectively fulfills its role.
Star Tent – What Walls?
The walls of the star tent, which are shaped like semicircles, can be easily detached from the roof, which is important to consider when designing graphics. In the summer, during high temperatures and good weather, the walls are often removed to provide better ventilation and comfort inside the tent.
However, it is essential to remember that detaching the walls can affect the presentation of the print. If part of a logo or another graphic element is located on the removable walls, the advertisement may lose its effectiveness or even create an unintended visual effect. Therefore, the graphic design should account for the possibility of using the tent with both attached and detached walls.
How to Choose the Right Colors for the Tent Size?
When designing the canopy of advertising tents, it is important to pay attention to the contrast of the text against the background and the surrounding colors to ensure that the tent stands out effectively among other elements. An additional visual effect can be achieved by using bright, contrasting (but not overly bright!) colors for the graphics, which will be visible and attractively reflect light when illuminated from within the tent at night, creating a light effect for observers outside.
Large tents, such as the Jehlan, are best viewed from a distance, which you must consider when determining the graphics you choose for your star.
Information in smaller print, such as about the company, can be placed on the tent walls, which are more visible up close.
However, it is important to remember that the walls can be detached, so it is advisable to leave at least one wall that does not negatively affect the tent’s ventilation. You should also avoid using too small a font, as the slanted canopy at a 46-50 degree angle may hinder readability from a distance.
To enhance the advertising message, you can complement the space around the tent with advertising flags. The interior of the tent can be enriched with roll-ups or custom elements, such as poufs or advertising cubes, which will attract attention and create a friendly atmosphere.
At first glance, most pop-up tents look alike. Four legs, a roof, walls, quick setup. In practice, the differences show up only when the tent faces a real test. Stronger wind, frequent folding, long transport in a van or a season of daily use. That’s the moment when you find out whether you bought a durable pop-up tent or a construction that gives up after two events.
To spare you the disappointment, I’ve gathered seven elements that genuinely determine a tent’s durability. If you pay attention to them before buying, you get peace of mind for years to come.
At an event everything happens fast. People walk by, talk, look for friends or the next attraction. Your brand has only a few seconds to catch their attention. Exactly the amount of time described in Mel Robbins’ 5 second rule but here it is not about your action, it is about your audience’s reaction.
Whether someone notices your brand, stops to read your message or comes closer is decided in a split second. If you do not communicate why you are worth their attention in that moment, the opportunity is gone. That is why every advertising message, no matter the format or medium, has to work instantly. Literally in five seconds.
Internet or outdoor – where does advertising work more effectively? Social media allows for measuring results and accurately targeting audiences, but outdoor advertising still has one advantage: it stays in memory longer. In this article, we will examine studies that show how differently these two advertising worlds operate and why both still have their place in an effective marketing strategy.